Rockit™ Apple combined healthy snacking with kindness through its “Little Bites of Kindness” Ramadan 2025 campaign, donating Rp5,000 per pack to support children with cancer via Yayasan Pita Kuning. The initiative showed that even small actions can make a big difference.

In today’s fast-paced world, the demand for convenient, nutritious, and on-the-go food is higher than ever. Snacking has become a staple in modern lifestyles, from busy office workers needing an energy boost to active kids on the move. But finding something that’s both practical and healthy can be a challenge.

Healthy snacks are now a key part of a balanced diet. Fresh fruits, nuts, and low-sugar options help maintain steady energy, curb overeating, and meet daily nutritional needs. Rockit™ Apple steps in with its snack sizedmini apples, perfectly portioned for a quick bite, practical, fresh, and packed with benefits.

As the world’s first miniature apple producer, Rockit™ Apple delivers top-quality apples straight from New Zealand orchards. With their crisp texture, naturally sweet flavor, and ideal size, they’re a hit with both kids and adults looking to stay healthy without the hassle. These apples are easy to toss in a bag, making them the perfect companion for daily adventures.

Little Bites of Kindness for Children with Cancer

Rockit™ Apple isn’t just about healthy eating, it’s also about making a difference. During Ramadan 2025, Rockit launched the “Little Bites of Kindness” campaign. For every pack of four Rockit™ apples purchased, Rp5,000 was donated to support children with cancer through Yayasan Pita Kuning Anak Indonesia. This campaign wasn’t just about encouraging healthier habits; it showed that small acts of kindness can go a long way.

The campaign culminated on Monday, April 21, 2025, when Rockit™ Apple representatives visited Rumah Pita Kuning in Cilandak, South Jakarta. In a warm and spirited atmosphere, the team symbolically handed over the donations collected from the “Little Bites of Kindness” campaign.

The event brought together representatives from Rockit Apple and Pita Kuning. Although the children with cancer (Anak Pita Kuning) weren’t present, the moment was deeply meaningful. The groups shared stories about the campaign’s journey, their collaborative spirit, and their shared hope of supporting kids in their fight against cancer.

“Rockit couldn’t be prouder to be collaborating with Pita Kuning to celebrate the holy month of Ramadan while supporting children in need. Giving back to our community and empathising with others is the essence of Ramadan, and we are pleased to be supporting Pita Kuning with our Little Bites of Kindness campaign,” said Stephanie Widyowati, a representative from Rockit™ Apple.

In addition, Pebrianto Patandung, a representative from Pita Kuning, shared, “We will use this donation to support the nutritional needs of the children under Pita Kuning’s care, as well as to assist their ongoing treatment and emotional support during their battle with cancer. We are deeply grateful for the compassion and generosity shown by Rockit. This support means more than just financial assistance; it serves as a powerful source of encouragement and hope for the brave young cancer fighters we accompany throughout their journey.”

As a symbol of their donation, Rockit also presented a gift of fresh apples to the Pita Kuning team as a gesture of support and encouragement. The event concluded with a group photo session, marking the shared commitment to this meaningful mission.

Rockit hopes that the donation can help ease the burden on the children and their families throughout their treatment and recovery journeys. They also hope it serves as a reminder that compassion often begins with small steps taken with a big heart.

From One Apple, Grows Many Good Deeds

Yayasan Pita Kuning Anak Indonesia expressed a heartfelt appreciation for this collaboration. Rockit™ Apple’s support goes beyond financial assistance for children with cancer from underprivileged families; it also shows genuine care and empathy for the difficult battles these children are facing. This collaboration strengthens the belief that businesses and communities can play an active role in creating a more supportive and inclusive environment for childhood cancer survivors.

Through this campaign, Rockit™ Apple invites everyone to embrace a lifestyle that is both healthy and filled with empathy. Carrying the philosophy that “Little bites can make a big difference,” Rockit emphasizes that even one small act can lead to big changes, both for our own well-being and for the lives of others.

Sharing Joy with Children with Cancer Through Collaboration with Pita Kuning

Pita Kuning welcomes partnerships with companies, communities, or brands that aim to make a social impact by helping improve the quality of life for children with cancer from underprivileged families. Visit the following page for more information on partnerships and detailed collaboration opportunities with Pita Kuning.

Stay updated on the activities and initiatives of Yayasan Pita Kuning Anak Indonesia in supporting children with cancer from low-income families through Pita Kuning’s social media channels:

Instagram: @pita_kuning
Facebook: Yayasan Pita Kuning Anak Indonesia
Twitter: @pitakuning
YouTube: Pita Kuning
Spotify: Pita Kuning Podcast